2019 PCMA Convening Leaders - Rebroadcast

REBR2 - Mixed Marketing: Create Winning Campaigns with Physical-Digital Combo

Jan 30, 2019 10:00am ‐ Jan 30, 2019 11:00am


Description

More often than not at hybrid meetings, an invisible line divides physical attendees from online participants. What can digital event strategists do to unite the different types of audiences to enhance all their experiences? In this session, we’ll venture into marketing and engagement platforms that can help you create a more impactful blend of physical and digital marketing that will extend every aspect of event engagement.

Learning Objectives:

  • Create a dedicated marketing campaign to encourage physical attendees to register for the online event component to engage with the remote audience
  • Implement a social media plan into your event marketing toolbox (i.e. Facebook Live, Instagram video, session polls)
  • Introduce a new element to the event experience for both the physical and remote audiences that can be shared with each other and/or in a public forum

Speaker(s):

  • Towan Isom, President and CEO, Isom Global Strategies (IGS)

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