2019 PCMA Convening Leaders

TUE03 - How to Design Events Worth Binge-Watching

Jan 8, 2019 10:45am ‐ Jan 8, 2019 11:45am


Description

In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your audiences can consume at their own pace.

Learning Objectives:

  • Transform three months of your content into a binge-worthy series
  • Identify how to categorize recorded content as single use or multiple use (leverageable) content
  • Develop a content strategy that satisfies the user’s desire for more content immediately 

Speaker(s):

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