2019 PCMA Convening Leaders

MON09 - Design Experiential Activations that Energize Audiences & Sponsors

Jan 7, 2019 3:30pm ‐ Jan 7, 2019 4:30pm


Description

Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the design process to create memorable experiences people brag about.

Learning Objectives:

  • Recognize how shifting from static to experiential assets benefits all stakeholders
  • Adopt a collaborative design process with your sponsors and service providers
  • Design experiences that intersect your sponsor’s brand, your message and what audiences want 

Speaker(s):

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