2019 PCMA Convening Leaders

TUE04 - The Believability Crisis - How to Build Trust and Stand Out

Jan 8, 2019 10:45am ‐ Jan 8, 2019 11:45am


Description

We are living in a time when it is harder to earn trust than ever before. People skip ads, doubt brands, and disagree on what the “facts” actually are. So what does it take to build trust during this believability crisis? Rohit Bhargava will reveal the five fundamental secrets to standing out as real, human and trustworthy in a skeptical world. Whether you are trying to inspire your team, expand your event's reach, change the way you tell your brand story, or drive more brand loyalty, building trust is key.

Learning Objectives:

  • Describe how the rise of “fake news” is making it harder for organizations to be trusted and how events can be used strategically to rebuild this trust
  • Explain five highly actionable methods you can use immediately to establish a human and trustworthy working culture and reputation for an organization and leaders alike
  • Use this deeper understanding of how to build trust to grow influence within an organization, get a seat at the strategic table and generate more widespread respect and appreciation for your role

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