2019 PCMA Convening Leaders

MON08 - Strategies for Creating Accessible Events

Jan 7, 2019 1:45pm ‐ Jan 7, 2019 2:45pm


Description

During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning and delivering accessible experiences for all and media that consider under-represented partners, customers, and employees.

Learning Objectives:

  • Identify the business value in reaching under-represented markets
  • Apply principles of Universal design for accessibility to event spaces and experiences
  • Effectively lead teams to successfully embrace inclusive marketing

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