2019 PCMA Convening Leaders

MON04 - Using Neuroscience to Enrich Storytelling

Jan 7, 2019 11:15am ‐ Jan 7, 2019 12:15pm


Description

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help you create persuasive, lasting memories that drive action.

Learning Objectives:

  • Visualize how storytelling creates changes within the brain
  • Design event experiences with powerful narratives that drive action
  • Balance emotions with information and inspiration to create lasting memories

Speaker(s):

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