2019 PCMA Convening Leaders

MON01 - You Can’t Be Seen Until You Learn to See

Jan 7, 2019 9:00am ‐ Jan 7, 2019 10:30am


Description

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that puts your brand back into the center of the conversation.

Learning Objectives:

  • Redefine how you seek to make change in the world and what you can do to help others achieve their aspirations
  • Recognize why creating tension with your audience moves them to action
  • Design event experiences that pull people together and make a change happen in real-time

Seth Godin will begin at 9:15 am ET

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