"What can an event professional like you learn from Coachella, mega-churches, and great retail shopping plazas? Everything.
Traditional association events—conferences, trade shows, and annual meetings—are exactly that. Traditional. The old model of content, community, and commerce has given way to a new era of insight, intimacy, and inspiration. It’s time to rethink your approach to designing and delivering events so that you stand out from the competition and attract more of the right people.
Learn the six things you must do to turn your next meeting into an irresistible, live media experience that sells out."
Shift your thinking to see your event as a product
Identify what you need to know about your audience to attract them
Understand how to create a roadmap for reinventing your even
This session will begin at approximately 3:10 p.m. CT