2018 PCMA Education Conference Rebroadcast

REB02 - Harness the Power of Digital and Social Media Marketing to Promote Events

Jun 27, 2018 10:15am ‐ Jun 27, 2018 11:15am


Description

Savvy event organizers know how to harness the power of digital and social media marketing for events They use crucial brand and experiential marketing tools that drive attendance, define and engage high-value target audiences extend the experience and build brand recognition. Today’s planner needs to know how to design content and leverage the correct channels that promote the message and the experience efficiently. What platforms best suit the audience? What content drives and engages the targets?

Learning Objectives:

  • Determine and match your high-value audience and influencers and your social media platforms in experiential marketing
  • Develop a well-defined strategic plan that leverage the best digital marketing tools, resulting in a measurable marketing campaign
  • Develop a story using visual storytelling for content design and marketing to encourage audience attendance
  • Design an interactive advertising plan that creates and builds online ad campaigns that drive attendance sales and that attendees remember

Speaker(s):

  • Karen Baker, Marketing Strategic Consultant, Think Local First DC

You must be logged in and own this session in order to post comments.

Print Certificate
Review Answers
Print Transcript
Completed on: token-completed_on
Review Answers
Please select the appropriate credit type:
/
test_id: 
credits: 
completed on: 
* - Indicates answer is required.
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
token-index
token-content
/
/
token-index
token-content