2018 PCMA Education Conference

Jun 10, 2018 ‐ Jun 13, 2018



Sessions

EC18 LIVE Monday Morning Interviews

Jun 11, 2018 8:30am ‐ Jun 11, 2018 9:00am

Tune into brief interviews with various speakers and thought leaders in the industry- Live from the Education Conference!

**No clock hours available**

Speaker(s):

Opening Main Stage: How to Build a Rockstar Brand

Jun 11, 2018 9:00am ‐ Jun 11, 2018 10:30am

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smartphone release. Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone – from participants to staff to sponsors — wants a piece of.

Learning Objectives

  1. How does a strong brand address the unique challenges that associations and organizations face today
  2. What are the seven brand-building actions that all great brands take to increase their competitive advantage, inspire true loyalty, and grow profitably 
  3. How to attract the right attendees, sponsors, partners, and employees
  4. How to increase the perceived value of your organization by using emotional appeals 
  5. How to design and manage experiences for attendees that bring your unique brand to life

**1 Clock hour**

    Speaker(s):

    Monday Mid-morning LIVE Interviews

    Jun 11, 2018 10:30am ‐ Jun 11, 2018 11:00am

    Tune into brief interviews with various speakers and thought leaders in the industry- Live from the Education Conference!

    **No clock hours available**

    Speaker(s):

    Embrace the Shake: Transforming Limitations into Opportunities

    Jun 11, 2018 11:00am ‐ Jun 11, 2018 12:00pm

    Success, especially in today’s fast-changing business environment, depends on our ability to make "creativity and innovation" a continuous process. Leaders want to know how their teams can rise above any challenge and succeed no matter what comes their way. Whether it’s to embrace change, overcome obstacles, sustain growth or take their success to the next level, they want to “Embrace the Shake.” Artist Phil Hansen’s “Embrace the Shake” has become a motto for many businesses to approach their limitations in a new way.

    Learning Objectives

    1. Identify preconceived assumptions that cause us to believe obstacles have the power to limit success
    2. Break down resistance to limitations by recognizing their role in driving, not stifling, creativity
    3. Explore ways to view problems with a fresh perspective by activating internal resources, the most important being creativity

    **1 Clock hour**

    Speaker(s):

    Ascent LIVE InterviewsAscent LIVE Interviews

    Preview Available

    Ascent LIVE Interviews

    Jun 11, 2018 12:15pm ‐ Jun 11, 2018 1:00pm

    PCMA’s Ascent program opens the doors for inclusion on every level and aspires for all to achieve the highest levels of success. These studio sessions range from leadership and individual development classes to best practices on creating inclusive work cultures and staging diverse events.

    During this online exclusive session, you’ll hear the biggest takes from the Ascent Studio
    with special one-on-one interviews from these dynamic presenters.

    **No clock hours available**

    Speaker(s):

    Session BreakSession Break

    Preview Available

    Session Break

    Jun 11, 2018 1:00pm ‐ Jun 11, 2018 1:15pm

    Think you’re a song lyric master? Check out the PCMA team as they try to finish the lyrics of select songs from featured artists of the Rock & Roll Hall of Fame!


    Business School: The Power of Influence Negotiation: The Art of Getting What You Want

    Jun 11, 2018 1:30pm ‐ Jun 11, 2018 2:45pm

    We negotiate every day: with our boss, with our customers, with our vendors and with our colleagues. Whether you are negotiating price with customers and vendors, or seeking the resources needed to complete a project, this program offers the tools and techniques to enable you to influence others and get what you want. The goal of this program is to get you to think about negotiating differently, improving your negotiating skills by using the three Cs: convince, collaborate and create. This highly interactive program is designed to teach you how to apply these skills to everyday dealings both internally and externally.

    Learning Objectives

    1. Identify and harness the power of the U Perspective—seeing things from the individual’s POV—to gain their agreement 
    2.  Determine when and how to make a powerful initial offer
    3. Increase the perception of the value of your proposals
    4. Gain project legitimacy through an aura of authority 
    5. Prepare and influence stakeholders virtually as well as face-to-face

    **1.25 Clock hour(s)**

    Speaker(s):
    • Lee E. Miller, Managing Director, Advanced Human Resources Group Inc

    Session BreakSession Break

    Preview Available

    Session Break

    Jun 11, 2018 2:45pm ‐ Jun 11, 2018 3:00pm

    Think you’re a song lyric master? Check out the PCMA team as they try to finish the lyrics of select songs from featured artists of the Rock & Roll Hall of Fame!


    Remove Implicit Bias to Improve Interactions

    Jun 11, 2018 3:15pm ‐ Jun 11, 2018 4:30pm

    What is all the talk about implicit bias? Do you wonder how to make your organization more just and welcoming? Implicit biases or subconscious biases influence how we respond to others. To create equitable work environments, event organizers must acknowledge their own biases and take steps to confront them. Through a mixture of presentation and interactive discussion, participants will explore the sources and impacts of unconscious biases as well as some concrete steps for reducing them.

    Learning Objectives

    1. Discuss what implicit bias means and how it may influence our decisions
    2. Explain that being implicitly biased does not necessarily mean we act in explicitly biased ways
    3. Recognize some behaviors that may suggest bias or differential treatment
    4. Apply techniques that help remove biased perceptions and improve interactions

    **1.25 Clock hour(s)**

    Speaker(s):

    Beyond Professionalism: Channeling Vulnerability

    Jun 11, 2018 4:45pm ‐ Jun 11, 2018 5:45pm

    Vulnerability often has a negative connotation. No one wants to reveal the ooey gooey side of themselves—especially in the workplace. But vulnerability actually is a key ingredient to success at work. It promotes curiosity, creativity, innovation and authentic connections with others. This session will explore the different shapes vulnerability can take and will provide ways that employees and managers alike can create environments where people can bring their whole selves to work.

    Learning Objectives

    1. Embrace vulnerability as a crucial leadership skill to promote a learning environment
    2. Identify what you can do to contribute to a risk taking organizational culture
    3. Resist simply maintaining the status quo and open the door to an innovative mindset

    **1 Clock hour**

    Speaker(s):
    • Kristen Przano, Senior Manager, Capital One Garage Innovation Center
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