Wednesday Morning Mash Up Studio Interviews- 10:05 AM

Jan 9, 2019 10:05am ‐ Jan 9, 2019 10:25am

Identification: WED03

Tune in for live interviews with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!


Design Experiential Activations that Energize Audiences & Sponsors

Jan 7, 2019 3:30pm ‐ Jan 7, 2019 4:30pm

Identification: MON09

Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the design process to create memorable experiences people brag about.

Learning Objectives:

  • Recognize how shifting from static to experiential assets benefits all stakeholders
  • Adopt a collaborative design process with your sponsors and service providers
  • Design experiences that intersect your sponsor’s brand, your message and what audiences want 

Transforming Experiences Into a Positive Force for Change

Jan 8, 2019 9:00am ‐ Jan 8, 2019 10:15am

Identification: TUE01

Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. The pair will be interviewed by Main Stage facilitator Holly Ransom.

Steve Pemberton’s journey has taken him from being an orphan in foster care to a trail-blazing corporate executive, author, and philanthropist. At Monster, Walgreens and in his current role as Globoforce Chief Human Resources Officer, he changed the diversity conversation from classifying people by visible characteristics to focusing on who they are and the life experiences they bring. Steve will share how any organization can shift their paradigm by getting the most out of their teams to increase customer engagement, company morale, and revenue.

Nadya Okamoto personifies the idea of “being the change.” Ever since she was a young girl in Portland, Oregon, her inquisitive nature has inspired her to find solutions to unaddressed problems. At the age of 16 she hopped on Google and figured out how to start her nonprofit, PERIOD, which provides menstrual hygiene products to the homeless. Four years later, Nadya has galvanized multiple generations using social media to garner support and PERIOD now has more than 150 chapters across the U.S. Nadya will explain how she overcame adversity and turned her experiences into a platform for advocacy and women’s empowerment.


How to Design Events Worth Binge-Watching

Jan 8, 2019 10:45am ‐ Jan 8, 2019 11:45am

Identification: TUE03

In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your audiences can consume at their own pace.

Learning Objectives:

  • Transform three months of your content into a binge-worthy series
  • Identify how to categorize recorded content as single use or multiple use (leverageable) content
  • Develop a content strategy that satisfies the user’s desire for more content immediately 

Tuesday Afternoon Main Stage | A Conversation with Billie Jean King

Jan 8, 2019 3:00pm ‐ Jan 8, 2019 4:00pm

Identification: TUE09

It’s impossible to recount the strides in gender equality without recognizing Billie Jean King as one of the movement’s most important architects. She used her legendary tennis status as a platform to break new barriers and open doors for women in the name of equal rights. Billie Jean will share her amazing story and inspire you to be a champion of social change.

Billie Jean King will take the stage at 3:20 pm ET


Adopting Artificial Intelligence to Increase Your Participants’ Engagement

Jan 7, 2019 1:45pm ‐ Jan 7, 2019 2:45pm

Identification: MON11

How much can a facial expression, an emoji or a tweet really reveal? Let’s find out!

In this session, AI expert Allie K. Miller, will provide a brief overview of Artificial Intelligence and discuss how you can incorporate AI into your event presentations to better address the desired attendee interaction and engagement by focusing on face detection, content curation, and social media sentiment.

Learning Objectives:

  • Implement artificial intelligence into an event or conference to measure your attendees’ sentiment to plan for increased engagement levels
  • Analyze your audience facial expression data and social media posture to determine topics that are well received
  • Create tailored and more engaging content based on organic audience preferences

Main Stage | Geena Takes Aim on Gender Inequality in Media

Jan 9, 2019 10:30am ‐ Jan 9, 2019 12:00pm

Identification: WED04

How gender is portrayed in the media has a deep impact on youth and their perception of their role in society. Academy Award-winning actor Geena Davis has made it her lifelong mission to bring gender equality into the popular culture lexicon. Geena will share how a career in film and television inspired her to create a women’s non-profit and become a tireless advocate to dramatically alter how girls and women are reflected in media.

Learn more about the Geena Davis Institute on Gender in Media.

Geena Davis will take the stage at 10:40 am ET


The Future is Now: Relate to Innovate

Jan 7, 2019 3:30pm ‐ Jan 7, 2019 4:30pm

Identification: MON12

It's easy to get hyper focused on the day-to-day aspects of your role, but in today's workplace it's crucial to have a big-picture perspective of how the world is changing and the potential impact for you and your business. During this talk, Betsy Ziegler, CEO of startup incubator 1871, will discuss the latest technologies and what you can do inside your own organization to engage the human side of innovation to drive positive change. Don't miss your chance to discover vital insights about the tech ecosystem, what is yet to come, and what those changes mean for you.

Learning Objectives:

  • Discuss what the best companies do to drive innovation inside their organizations
  • Develop a point of view on what questions you, as an individual, should be asking
  • Describe what you can do to drive positive change