2019 PCMA Convening Leaders

Jan 6, 2019 ‐ Jan 9, 2019



Sessions

Daily Warm Up- Welcome to Convening Leaders LIVE

Jan 7, 2019 8:35am ‐ Jan 7, 2019 9:00am

Identification: DWM1

Join us for a morning rundown of the day’s agenda and a live interview with our host city for this year’s Convening Leaders!


You Can’t Be Seen Until You Learn to See

Jan 7, 2019 9:00am ‐ Jan 7, 2019 10:30am

Identification: MON01

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that puts your brand back into the center of the conversation.

Learning Objectives:

  • Redefine how you seek to make change in the world and what you can do to help others achieve their aspirations
  • Recognize why creating tension with your audience moves them to action
  • Design event experiences that pull people together and make a change happen in real-time

Seth Godin will begin at 9:15 am ET

      Speaker(s):

      Monday Morning Live Interviews- 10:35 AM

      Jan 7, 2019 10:35am ‐ Jan 7, 2019 11:10am

      Identification: MON02

      Tune in for live interviews and Technology demonstrations with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!


      Using Neuroscience to Enrich Storytelling

      Jan 7, 2019 11:15am ‐ Jan 7, 2019 12:15pm

      Identification: MON04

      As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help you create persuasive, lasting memories that drive action.

      Learning Objectives:

      • Visualize how storytelling creates changes within the brain
      • Design event experiences with powerful narratives that drive action
      • Balance emotions with information and inspiration to create lasting memories

      Speaker(s):

      Leveraging Multi-generational Success: Best Practices for Your Teams and Customers

      Jan 7, 2019 11:15am ‐ Jan 7, 2019 12:15pm

      Identification: MON03

      For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you, your organization, and your business events.

      Learning Objectives:

      • Discover potential conflicts between generations and tactics to handle them
      • Identify how to defy millennial stereotypes and why you should
      • Design specific strategies to strengthen your cross-generational communication skills

        Speaker(s):

        Monday Afternoon Live Interviews- 12:20 PM

        Jan 7, 2019 12:20pm ‐ Jan 7, 2019 1:25pm

        Identification: MON05

        Tune in for live interviews and Technology demonstrations with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

        Tech Spot demonstration in this session include Nexus.

        The Nexus is a new data integration system that unlocks the value of data for large event organizers. Better Data will produce Better Results.


        custom image


        Strategies for Creating Accessible Events

        Jan 7, 2019 1:45pm ‐ Jan 7, 2019 2:45pm

        Identification: MON08

        During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning and delivering accessible experiences for all and media that consider under-represented partners, customers, and employees.

        Learning Objectives:

        • Identify the business value in reaching under-represented markets
        • Apply principles of Universal design for accessibility to event spaces and experiences
        • Effectively lead teams to successfully embrace inclusive marketing

          Speaker(s):

          Adopting Artificial Intelligence to Increase Your Participants’ Engagement

          Jan 7, 2019 1:45pm ‐ Jan 7, 2019 2:45pm

          Identification: MON11

          How much can a facial expression, an emoji or a tweet really reveal? Let’s find out!

          In this session, AI expert Allie K. Miller, will provide a brief overview of Artificial Intelligence and discuss how you can incorporate AI into your event presentations to better address the desired attendee interaction and engagement by focusing on face detection, content curation, and social media sentiment.

          Learning Objectives:

          • Implement artificial intelligence into an event or conference to measure your attendees’ sentiment to plan for increased engagement levels
          • Analyze your audience facial expression data and social media posture to determine topics that are well received
          • Create tailored and more engaging content based on organic audience preferences

          Speaker(s):

          Monday Afternoon Live Interviews- 2:50 PM

          Jan 7, 2019 2:50pm ‐ Jan 7, 2019 3:25pm

          Identification: MON07

          Tune in for live interviews and Technology demonstrations with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

          Tech Spot demonstration in this session include:

          Freeman:
          With the increasing number of messaging platforms, live messaging is becoming a preferred method for event communication. Chatbots provide a convenient, interactive way to connect with your attendees and exhibitors simultaneously across multiple online channels and are used by show organizers to generate leads, amplify engagement and provide new sponsorship opportunities.


          custom image


          Design Experiential Activations that Energize Audiences & Sponsors

          Jan 7, 2019 3:30pm ‐ Jan 7, 2019 4:30pm

          Identification: MON09

          Being part of unique, share-worthy experiences is a major motivator for today’s consumers. Instead of investing marketing dollars in traditional logo-centric assets companies want to activate the senses by creating emotional, lasting connections between their brand and customers. You’ll explore how smart brands want to activate at events and the design process to create memorable experiences people brag about.

          Learning Objectives:

          • Recognize how shifting from static to experiential assets benefits all stakeholders
          • Adopt a collaborative design process with your sponsors and service providers
          • Design experiences that intersect your sponsor’s brand, your message and what audiences want 

          Speaker(s):
          Print Certificate
          Review Answers
          Print Transcript
          Completed on: token-completed_on
          Review Answers
          Please select the appropriate credit type:
          /
          test_id: 
          credits: 
          completed on: 
          * - Indicates answer is required.
          token-content
          token-index
          token-content
          token-index
          token-content
          token-index
          token-content
          token-index
          token-content
          token-index
          token-content
          token-index
          token-content
          /
          /
          token-index
          token-content