Join us for a morning rundown of the day’s agenda and a live interview with our host city for this year’s Convening Leaders!

Tune in for live interviews and Technology demonstrations with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

Tune in for live interviews and Technology demonstrations with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

Tech Spot demonstration in this session include Nexus.

The Nexus is a new data integration system that unlocks the value of data for large event organizers. Better Data will produce Better Results.

Tune in for live interviews and Technology demonstrations with various industry thought leaders, suppliers and featured speakers, live from Pittsburgh!

Tech Spot demonstration in this session include:

Freeman:
With the increasing number of messaging platforms, live messaging is becoming a preferred method for event communication. Chatbots provide a convenient, interactive way to connect with your attendees and exhibitors simultaneously across multiple online channels and are used by show organizers to generate leads, amplify engagement and provide new sponsorship opportunities.

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that puts your brand back into the center of the conversation.

Learning Objectives:

• Redefine how you seek to make change in the world and what you can do to help others achieve their aspirations
• Recognize why creating tension with your audience moves them to action
• Design event experiences that pull people together and make a change happen in real-time

Seth Godin will begin at 9:15 am ET

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help you create persuasive, lasting memories that drive action.

Learning Objectives:

• Visualize how storytelling creates changes within the brain
• Design event experiences with powerful narratives that drive action
• Balance emotions with information and inspiration to create lasting memories

During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning and delivering accessible experiences for all and media that consider under-represented partners, customers, and employees.

Learning Objectives:

• Identify the business value in reaching under-represented markets
• Apply principles of Universal design for accessibility to event spaces and experiences
• Effectively lead teams to successfully embrace inclusive marketing

For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you, your organization, and your business events.

Learning Objectives:

• Discover potential conflicts between generations and tactics to handle them
• Identify how to defy millennial stereotypes and why you should
• Design specific strategies to strengthen your cross-generational communication skills